Market Research Analyst Jobs in Madison, WI

Madison, Wisconsin$73,950 USD/yearFull-timeTech Hub
Updated: April 2026Expert reviewed|Data sourced from BLS, Glassdoor, and industry reports

About Market Research Analyst Jobs in Madison

Looking for a Market Research Analyst job in Madison? You're in the right place. This guide covers everything you need to know about working as a Market Research Analyst in Madison, WI.

We'll show you what you can expect to earn. We'll also share which companies are hiring. Plus, you'll learn about the cost of living and how to get started in your job search.

Madison has a strong job market for Market Research Analysts. Many employers are actively looking for talent. Read on to learn how to land your next role.

Market Research Analyst Salary in Madison

Entry Level
$47,685
Median
$73,950
Senior Level
$105,570

Market Research Analyst salaries in Madison are in line with national averages, offering competitive compensation for the region.

Purchasing power in Madison is comparable to the national average, with salaries appropriately scaled to local costs.

Required Skills

Market ResearchSurvey DesignData AnalysisReportingConsumer Insights

Market Research Analyst Job Market in Madison

Madison, WI is a growing job market with increasing opportunities for Market Research Analyst professionals. Though smaller than coastal metros, Madison offers focused opportunities and often better work-life balance. While Education leads the local economy, there's growing demand for Market Research Analyst roles across various sectors. The market for Market Research Analyst positions remains stable, with opportunities in both established companies and growing organizations.

Top Companies Hiring Market Research Analysts in Madison

State of WisconsinCity of MadisonMadison Metro

Major employers hiring Market Research Analysts in Madison include State of Wisconsin, City of Madison, Madison Metro. Many companies offer competitive benefits including comprehensive healthcare, and professional development opportunities.

Cost of Living for Market Research Analysts in Madison

Living in Madison as a Market Research Analyst means navigating a cost of living that's slightly above the national average. Average rent for a 1-bedroom apartment is approximately $1,400/month (22% below the national average). At median Market Research Analyst salary, housing is quite affordable at 23% of gross income, leaving room for savings and lifestyle spending. Suburban apartments average $1,100/month, offering significant savings with slightly longer commutes.

102
Cost Index (100=avg)
$1.4K
Avg Rent/Month
Yes
Tech Hub
Tier 3
Market Size

Commuting as a Market Research Analyst in Madison

Madison Limited public transit options; car recommended for most commutes. The average commute time is 25 minutes. Research employer-specific shuttle services. Consider living close to your workplace. Since transit options are limited, consider living close to your workplace or negotiating flexible hours to avoid peak traffic.

Best neighborhoods for Market Research Analysts in Madison: Downtown (Central business district with tech companies); Tech Park/Campus (Suburban office park developments). Downtown is particularly popular among Market Research Analyst professionals due to proximity to major employers and urban amenities.

Tax Considerations in Wisconsin

Wisconsin has relatively high state income taxes. A Market Research Analyst earning $73,950 might pay approximately $5,916 in state income tax. However, Wisconsin's strong job market and quality of life often offset the higher tax burden.

Career Outlook for Market Research Analysts

The job outlook for Market Research Analysts in Madison is stable. While not experiencing rapid growth, the field maintains steady demand with consistent opportunities for qualified professionals. While the market is smaller, Madison offers opportunities for those seeking specialized roles or better work-life balance. In-demand skills include Market Research, Survey Design, Data Analysis, Reporting.

Relocating to Madison

Wisconsin has higher state income taxes. Factor this into salary negotiations, as gross salary comparisons can be misleading.

Frequently Asked Questions

What is the average Market Research Analyst salary in Madison, WI?

The average Market Research Analyst salary in Madison, WI is $73,950 per year. Entry-level Market Research Analysts typically start around $47,685, while experienced professionals can earn $105,570 or more. The national average for Market Research Analyst roles is $72,500.

How many Market Research Analyst jobs are available in Madison?

Madison has a growing job market with steady opportunities for Market Research Analyst professionals. Major employers hiring Market Research Analysts include State of Wisconsin, City of Madison, Madison Metro. The Education and Healthcare sectors drive much of the demand in this market.

Is Madison a good city for Market Research Analysts?

Madison is an excellent choice for Market Research Analysts. While not as large as coastal metros, it offers solid opportunities and often better work-life balance. The cost of living is reasonable compared to major coastal cities. The city's education industry creates strong demand for data & analytics professionals.

What skills are most in-demand for Market Research Analysts in Madison?

Top skills for Market Research Analysts in Madison include Market Research, Survey Design, Data Analysis, Reporting, Consumer Insights. Employers value both technical expertise and soft skills like communication and teamwork.

What is the cost of living for Market Research Analysts in Madison?

Madison's cost of living is near the national average (102% of baseline). Average rent for a 1-bedroom apartment is approximately $1,400/month. Purchasing power in Madison is comparable to the national average, with salaries appropriately scaled to local costs.

How is the commute for Market Research Analysts in Madison?

Madison Limited public transit options; car recommended for most commutes. The average commute is 25 minutes. Research employer-specific shuttle services.

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